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Our Mission

We aim to provide the public with a comprehensive directory of pet-related businesses that have pledged to adhere to force free, humane training and handling methods with the animals they work with. We will provide education to the public and pet industry professionals on the benefits and application of force free methods.

Meet the board

The Alberta Force Free Alliance is run by a team of people committed to improving the lives of pets and their people through force free handling and training methods. Board members volunteer their time at events around the province and are dedicated to bringing force-free methods to all corners of Alberta

Bob discovered upon adopting his fearful, reactive dog Ryder that caring for a reactive dog can be difficult, but made easier with support from the right people. After attending a seminar, the methods used inspired a complete 180, and he has wholeheartedly adopted the use of force free methods… and a couple more dogs. Bob is a Karen Pryor Academy Certified Training Partner and Accredited Dog Trainer by the International Association of Animal Behaviour Consultants and owns Unity Training and Behaviour in Airdrie, Alberta.

Dogs have always been a central part of Chasity’s life and propelled her into the rescue and training world. During her work in rescue, she met an outstanding behaviour consultant and started a two-year apprenticeship program. She quickly became hooked on the science of cognitive learning theory and impressed with how quickly her dogs learned using it. Chasity offers behaviour and training services to Edmonton and area through Redefining Rover.

Melissa started her training career using the popular aversive techniques she saw being used around her. Now, she considers the mistakes she made to be a learning experience, and uses them as motivation to continue her education in animal behaviour. She is very passionate about the force free movement and getting the best education possible in the field. Melissa helps dogs in central Alberta through her training business Method Matters and is the founder and president of Through Your Pets Eyes Rescue. 

Ashton began working with dogs in 2008, learning and working in all things dog while completing her BSc in Companion and Performance Animal Science. Working in many different environments taught her the value in science based and force free training methods. Ashton holds her CPDT-KA and is committed to helping dogs and humans learn to become a strong team built on mutual admiration and trust. Ashton owns and operates Pup Culture Canine Coaching. 

Annette’s journey with dog training began when she rescued her dog, Bear. Bear suffered from anxiety, trauma and fear due to his past and it took a lot of work to help him start to heal but his progress really inspired Annette. She saw first-hand how effective and rewarding force-free dog training could be and decided to do a hard pivot in her career and become a professional dog trainer. Annette is a Karen Pryor Academy Certified Training Partner and also holds her BA in Sociology from the University of British Columbia. She is the founder of Up Up Dog Training in Calgary and is committed to empowering dogs and their guardians so they can live a freedom-filled life based on trust and understanding.

Jaymie fell in love with dog training when she worked at PetSmart nearly 10 years ago. Being one who loves all animals and their behavour, she was the go to person to ask for behaviour concerns and decided to presue a career in training and got a certificate from ICS college. She did a mentorship with a local trainer who has over like 25 yrs experience. When the mentorship was completed she started her own busienss Paws On Training. She continues to take courses, webinars and semiars to continue to learn and grow in her passion.

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